Trademark in Brazil: For Chinese Applicants
We have worked with Chinese IP agencies and direct applicants since 2001. Brazil is the main destination for Chinese international trademark filings — and we handle the local side from search to certificate.
China is Now #1 in Brazil
China became the largest source of international trademark applications in Brazil in 2025 and has continued to build on that lead.
Key Numbers
- #1 International Applicant: China is now the largest source of international trademark applications in Brazil, surpassing the United States in 2025 with 4,883 applications versus 4,670 from the US.
- Exceptional Growth: Chinese filings grew +44.0% year-over-year (from 3,390 in 2024 to 4,883 in 2025), while US filings declined by 9.8% over the same period.
- 2026 Acceleration: Through May 2026, China has already filed 3,457 applications compared to 2,002 from the US — a 73% lead.
- Sectors: Technology, electronics, machinery, vehicles, consumer goods, and e-commerce.
Historic Milestone: China #1 in 2025
In 2025, China became the largest international trademark applicant in Brazil with 4,883 filings, surpassing the United States (4,670). Powered by +44% growth — a sign of how seriously Chinese companies are taking Brazil as a market.
China vs. United States: Filing Volume
| Metric | China (CN) | United States (US) | Note |
|---|---|---|---|
| 2025 Full Year | 4,883 applications | 4,670 applications | China overtook the US as #1 international filer |
| Year-over-Year Growth | +44.0% (from 3,390 in 2024) | -9.8% (from 5,180 in 2024) | China’s trajectory is accelerating; US filings are declining |
| 2026 YTD (through May) | 3,457 applications | 2,002 applications | China filing 73% more than the US in 2026 |
| Weekly Peak Examples | 104 applications (RM 2803), surpassing US (52) in the same week | Variable; 115 applications (RM 2806) | Chinese companies lead weekly filings most weeks |
Key point: With so many Chinese companies filing in the same classes, conflict with other Chinese filers is a real risk. Weekly monitoring lets you act before opposition windows close.
Where Filing Volume Concentrates
Chinese filings cluster in a handful of classes:
- Class 09 (Scientific/Electric/IT Goods): The #1 class overall in 2026 YTD — electronics, software, mobile devices, and tech hardware.
- Class 35 (Advertising/Business Management): E-commerce platforms, online retail, business consulting, and digital marketing.
- Class 07 (Machinery/Machine Tools): Industrial equipment, manufacturing machinery, and power tools.
- Class 12 (Vehicles/Transport Equipment): Automobiles, electric vehicles, and automotive parts.
- Class 11 (Environmental Control Apparatus): Lighting, heating, and cooling equipment.
In these crowded classes, a similarity search before filing and monitoring after publication are not optional.
How We Work
Simplified Documentation
Power of Attorney by email. No Apostille or legalization required.
Madrid Protocol
We handle Brazilian designations under the Madrid system, including for clients who use WIPO filing routes.
Weekly Monitoring
We review every INPI gazette for conflicts with your marks. Included with every filing — because the opposition window does not wait.
English Communication
We work in English with Chinese agencies and companies. No translation delays, no intermediaries.
Timeline
Timelines vary, but here is what to plan for:
Expected Timeline
Official Estimate: Approximately 14 months for grant notification
Current Processing Times: INPI's new examination system is significantly reducing processing times. Recent data shows grants at approximately 84 weeks, with new applications expected to benefit from even faster turnaround.
Legacy Backlog: Applications submitted under the old system still require longer processing, but new filings will be the first to benefit from improved efficiency.
Opposition and Refusal Risk
High filing volumes mean real competitive risk. The key points:
- Opposition Risk: The crowded classes see real opposition activity. A conflict search before filing reduces this risk significantly.
- Refusal Risk: Not all applications succeed. Prior-art searches before filing are essential in crowded classes.
- Intra-China Competition: With 3,457 Chinese applications already filed in 2026, the biggest competitive threat often comes from other Chinese companies filing in the same classes.
Get in touch
Send us the trademark, the classes, and the applicant name. We’ll check availability and send a quote — usually within 24 hours.